Details for L & W BEDDING - Ad from 2017-12-08

Businesses advertorial you should knoW We Build Beds the old fashioned Way Right here in your backyard at l&W Bedding in Bettendorf and Moline. John Wheatley putting the finishing touches on a two sided pillow top. Brian Wellner for Businesses you should Know local mattress maker John Wheatley is bringing his family-owned company, l&W Bedding, and his signature handcrafted product back to Bettendorf. he recently opened the new location at 3357 devils Glen Road. Previously, he had a storefront elsewhere in Bettendorf but had to close it to make room for the new interstate 74 bridge. he has maintained a showroom at 1211 16th ave., Moline, for nearly three decades, and, as the historic photographs splashed across the walls reveal, he prides himself on doing things the oldfashioned way. “i found that replicating a bed made in the 80’s and even into the 70’s, i was keeping the authenticity of craftsmanship when building my mattresses. they were more comfortable, more durable and lasting longer, as most handcrafted furniture does.” he said. “so instead of trying to keep up with the new fads that seem to come and go, i stuck to my product. Why would i change to be like everyone else? Why change my product when my mattresses are outlasting everyone elses?” By “fad,” Wheatley referred to the trends in bed-making over the years like the water-bed, sleep number and tempur-Pedic. you won’t find those in his showrooms. now he’s also taking issue with the latest no-flip, or one-sided, mattresses when for nearly 30 years in business he has made two-sided mattresses that are meant to be flipped and rotated with use. “Why cheapen up and why try to go to a no-flip bed?” he asked. “they’ll say that with this new modern technology, these new no-flip beds last as long as a flippable one. i mean, does that make sense to anyone? Wearing one spot on one side instead of flipping, rotating and wearing a mattress evenly? it doesn’t the state for tax identification purposes and couldn’t afford at the time to change it. “Back in that time i didn’t have two nickels to rub together,” he said. so, he kept the name. “now when people ask me what the l and W stand for, i say, ‘long lasting and worth buying,’” Wheatley said with a smile. for Wheatley, working in the CONTRIBUTED PHOTO mattress factory was his higher make sense to me and i refuse to education. cheapen my product to follow a “instead of going to college, i trend.” went to work. i was determined. Wheatley offers warranties on i became somebody by working all of his products. and learning the process of “the way we build beds, you building mattresses,” he said. should only have to buy three of Wanting to be his own boss them in a lifetime,” he said. and to make mattresses the way l&W Bedding handcrafts all of its he felt they needed to be made, mattresses in an 8,000-square-foot he sold “everything i had,” he workshop on 4th avenue, Moline. said. he bought a couple of Wheatley started the business in sewing machines, stuck them 1989, and, in addition to selling in his garage in Moline and mattresses and box springs for started the business. home use, he supplies hospitals as he bought the workshop on well as semi-tractors with bedding. 4th avenue from the salvation Wheatley, who grew up in army, which had used the space Moline, left high school at age as a thrift store. it originally 17 to take his first job at a local was a grocery store in the mattress factory. he was in his 1950s. mid-20s when he started l&W the building now houses a Bedding with a business partner. giant multi-needle quilting Wheatley is the “W” in the machine with which Wheatley company’s name. the “l” in can make up to 20 mattresses the name was a partner who a day. dropped out a few weeks after the his showrooms offer 18 company began, but Wheatley different types of mattresses, varying in degrees of firmness had already paid the $100 to and support. all of his mattresses register the “l&W” business with contain a layer of crowning, which provides an additional amount of support for the body below the shoulder and above the knee. Wheatley also sells true box springs and says he is one of the few bedding companies left to do so. his box springs contain actual springs that help absorb shock. anything different is supposed to be called a foundation, he said, adding that bedding chains try to sell foundations by calling them box springs. When it comes to making beds, what’s most important is the structural integrity of the mattress, Wheatley said. Because he manufactures his beds locally and sells them directly to customers in his showrooms, he is able to explain every layer of the mattress and why each is important. “With other companies you might deal with someone who is so far away,” he said. “there’s a middle man between you and the maker of the mattress. We’re no middle men.” Customers can call him directly without going through an 800 number. “the way we’re doing things in here is the way it used to be done,” he said. “things hold up and last. that’s the old-fashioned way.” Stop by today and let them prove themselves. UNMATCHED Knowledge, Quality, and Service 3357 Devils Glen Road, Bettendorf | 563-459-0101 | Tues, Weds, Thurs 10-6, Fri 10-5 and Sat 10-4 1211 16th Ave., Moline | 309-762-6019 | Tues-Fri 10-5, Sat 10-4

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