Details for SPACE RESERVATION ACCOUNT - Ad from 2017-11-09

By Brian Wellner
For Businesses You Should Know
Heritage Natural Foods, with stores
in Moline and Davenport, will celebrate
50 years as the Quad-Cities’ oldest and
most trusted name in healthy food with a
Nov. 11 sale.
As part of the sale, the Moline location
will have food samples, product
giveaways, company demos, raffles
and discounts on many products. The
Davenport location will have a raffle and
product discounts.
“When you trust somebody with your
health it makes a difference,”
co-owner Lori Pennington said.
Heritage Natural Foods has nothing but
quality on the shelves and knowledge

behind every smile.
The owners take great care researching
the best products – from fresh produce
and nutritional dry goods to natural
supplements and body care. They are
also in a buying club to ensure the lowest
prices possible for their customers.
“We are very particular about the brands
we have,” Pennington said, adding that
customer feedback goes a long way in
determining which brands to stick by.
Trust in quality brands is essential for
their business. As the whole food craze
has exploded nationwide, especially in
the Quad-Cities, Pennington said that
the mis-perception that the public has
is that a customer can walk into one of
these stores and trust any supplement
or body care item marked “natural” or

“whole” food. She warns that it may not
necessarily be whole food just because it
says so.
“Whole food is the hot topic in
supplements,” she said. “You put 1
milligram of whole food in a supplement
and term it whole food. But it could be
made of synthetic, isolated nutrients that
are not really whole food.”
“The industry is not regulated,” coowner Michelle Green said. “That’s where
stores like us become important. We have
a connection with the public and the
insight to know what product really is
quality. That’s what we’re about. We want
people to come back. We want to earn
their trust.”
They have carried some of the same
trusted labels for decades, but have

life and in sharing that life with others.
Unaware just how mainstream the
organic food market would become a
half century later, Christensen seemed
ahead of his time in the 1960s.
“Les was way beyond his years,”
Pennington said, “At age 95, he was
still very active, even using a chain saw
to cut down trees in his backyard.”
The two owners are sisters and
continue the legacy of the local and
family owned tradition of Heritage
Natural Foods. Today, the Moline store
is a combined grocery, and bakery with
plenty of frozen and refrigerated foods,
body care products, bulk foods and
The Davenport store, which opened
13 years ago, has a large supply of
supplements, body care items, staples
of grocery items, and essential oils.
It used to be considered a specialty
shop. Now Heritage Natural Foods has
many competitors but stays true to its
certified organic roots.
And with multiple Locals Love Us
and Quad-City Times Reader’s Choice
Awards under its belt, Heritage Natural
Foods certainly has many local fans.
“We’ve been here for 50 years and
plan to be here for many more.”
Pennington said. “Knowledge about
great products at a fair price makes us
stand out.”
Heritage Natural Foods wants to push
whole foods and quality supplements
as a way to build up one’s body with
good, lasting energy.
“We have baked goods – bars, muffins
and cookies, made in the Moline
expanded into many whole food
store and Kombucha on tap” she said
supplements. The kind faces you will
“They’re good for a healthy grab and
see at the stores are more than sweet
smiles. They have extensive years of
Green hopes to expand the “grab and
knowledge and experience with natural
go” message as the perfect alternative
foods and supplements. Pennington (28 to a society always running on fast
years of experience) and Michelle Green food. And while you’re at Heritage
(20 years) are proud that many of their
Natural Foods, be sure to try a
employees have been with the stores for dragonfruit bowl or an acai smoothie
a long time as well: Diane (13 years),
for an extra, supercharged boost of allViolet (12 years), Debbie and Sara (3
natural goodness. The smoothies have
years each).
no ice, and you can even add many
After retiring from the U.S. Army, Leslie types of protein and concentrated
“Les” Christensen began Heritage Natural greens.
Foods in Moline in 1967 and ran the
For more information, call the Moline
store for 30 years. Pennington and Green store at 309-764-1912 or the Davenport
considered him to be family and wanted store at 563-344-2100. Check out
to continue his legacy for the business.
Heritage Natural Foods on Facebook
for regular updates and promotions.
He was dedicated to the organic way of

50th Year



All regular priced grocery, supplements, and body care items

Moline Store:
• Food Samples
• Product Giveaways
• Demos
• Raffles
• Product Discounts
• Acai Bowl Samples

Davenport Store:
• Raffles
• Product Discounts
• Acai Bowl Samples

Local and Family Owned

3875 Elmore Avenue, Davenport, IA | 563-344-2100
1317 6th Ave., Moline, IL | 309-764-1912


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