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| Friday, June 20, 2008 |

Eye candy? Yes. Ear candy? Um, never heard of it.

We at Quadrants pride ourselves on being hip and young. This little bit of information makes us hip replacement, not just hip.

Ear candy is becoming the latest fashion trend.

Boomers are embracing this incredible technology that packs a sweet punch with color.

Hot on the fashion scene is a new trend called Ear Candy. There’s a whole new twist on hearing aids as colors such as lime green and shocking pink become the latest fashion accessories. Just as eye glasses are bold fashion statements with designer frames, today’s advanced hearing aid technology now comes in colors to match every personality.

It’s a fashion statement as individual as the wearer. From the subdued clear transparent to a Mediterranean turquoise, the tiny Passion hearing aid from Widex (widexusa.com) comes in a candy store of colors. Other interesting hues include pearl white, copper brown, cappuccino brown, lime green, summer gold, winter silver, sporty red, shocking pink, titan gray and midnight black.

But don’t be fooled by the colorful selection: this is a remarkably advanced hearing instrument. With its state-of-the-art receiver-in-canal (RIC) technology, Passion provides spectacular sound quality and comfort. It is so easy to wear that most people forget they have it on. So while wearers may choose to call attention to their tiny, technologically advanced hearing aid with bold colors, it can also remain their sweet little secret.