After close to 80 years in business, Holland Jewelers in Moline will close in January, owner Jeff Holland said today.

Jeff Holland, who is the third-generation Holland to operate the business, said the reason for the closing is related to another business venture he now is pursuing.

“It is with a heavy heart that I make the announcement that Holland Jewelers will be closing,” he said. “The main reason is I got involved in another investment, and it has grown, and it is time to pay full attention to it. Obviously, the economy has had some effect on all retail jewelers, but it has been a good year, and business has been good. And it is better to go out on your choice.”

He declined to say what the new business venture is but said it is unrelated to jewelry, adding he would announce his plans sometime this coming spring. Holland did say it involves another retail business.

Holland Jewelers was founded in 1933 by Jeff Holland’s grandfather, Maurice Holland, in downtown Moline. In 1965, Maurice’s son, Daniel, took over. After all those years at several downtown locations, Holland built and moved into its current site next to SouthPark Mall. Daniel retired about 10 years ago, and his son Jeff took over. Jeff said he has been in the business 20 years.

Jeff Holland said the store will begin a going-out-of-business sale on Thursday.