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Listeners to KUUL (FM 101.3) woke up to a Kiss this morning.

The station, whose call letters have stood for an oldies station in the Quad-Cities since 1989, switched to Top 40 at 5 a.m. today and is now known as “Kiss 101.3.”

Kiss 101.3 gives Clear Channel Media and Entertainment its first Top 40 station in the market since WHTS (FM 98.9) was sold to Christian broadcaster “K-Love” six years ago this month.

With the exception of Todd Alan, a former host at sister station KMXG (“Mix 96”) on Kiss 101.3 in the afternoons, the rest of the lineup is syndicated programs.

New York City-based Elvis Duran, whose morning show Clear Channel calls the most listened-to show in the country, will be on from 5-10 a.m. His show will debut in the next few weeks.

Ryan Seacrest, known as the host of “American Idol” and “E! News,” will be on middays, with highlights from his daily radio show in Los Angeles. Seacrest’s “American Top 40” also will air weekends.

Billy the Kid hosts at nights, with Jo Jo Wright and Sisanie overnights.

Among listeners ages 12 years and older, KUUL was fifth in the most recent Arbitron ratings with a 6.8 percent share of the audience. Top 40 competitor KBEA-FM (“B-100”) is fourth in the Quad-City market with 7.6 percent.

The format switch comes among several changes at Clear Channel. Former KUUL morning show hosts Mark Manuel and Steve Ketelaar began this morning as hosts on WOC (AM 1420).

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