The Ford Taurus is back in production and will be available across the country beginning next month. Today, the 2010 Taurus SHO model is in the Quad-Cities as part of Ford's national 100-city tour promoting the return of the Taurus after a two-year absence. The car is on display all day today at Dahl Ford in Davenport.
Robert Parker, product communications director for Ford, brought the vehicle to the Quad-Cities to talk about the comeback, share all the new features and promote the fact that Ford is back in the car business - so to speak - after being known best for trucks and SUVs for many years, he said.
With all the latest technology offered with the car, he said consumers normally would have to pay twice as much for a similar luxury vehicle and in today's economy, that is an important draw for many people, Parker said.
The tour is designed to let people see and experience the new Taurus.
"There is a team of people who go out to each location and meet with the consumers" to get the word out that "there is a new Taurus," he said this morning.
He said Ford discontinued the Taurus in 2006 and replaced it with the Five Hundred nameplate.
Posted in Local, Business on Friday, July 3, 2009 10:55 am Updated: 12:24 pm. | Tags: Ford Taurus, Dahl Ford, Robert Parker
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