Bettendorf will be one of five stops this summer on the Hot Bike magazine's Geico Motorcycle Hot Bike Tour.
During a news conference Thursday at Wiebler’s Harley-Davidson Center in Davenport, Corey Eastman, director of consumer events, and Jeff G. Holt, editor-in-chief of Hot Bike magazine, talked about the five-day, 1,000-mile journey that runs Aug. 16-20.
The Bettendorf stop will be Aug. 19 at the Isle of Capri Hotel. Up to 1,000 motorcycle enthusiasts will stay overnight after a public gathering in the parking lot from 4-9 p.m.
The tour will begin in Joplin, Mo., then go to Jefferson City, Mo., Springfield, Ill., and Bettendorf before ending in the Wisconsin Dells.
Holt also is editorial director of Baggers and Street Chopper magazines, which are involved in the event.
All makes and models will be allowed to participate in the tour. Motorcycle owners will be able to join from any city along the route. Participants also can join the tour for one day or as many days as possible.
"We anticipate that we will pick up riders from all over the region ready to boost the economy and enjoy the bikes and activities planned for this leg of the ride," Holt said.
"Last year, we had 175 riders all five days," Eastman said. "This year, after we announced it, we got that number immediately."
The event also will include the Hot Bike’s Invitational Bike Build-Off presented by Sailor Jerry, which features top builders from around the country.
Eastman said there will be 24 custom-built motorcycles in the Hot Bike and Baggers categories. "People will get to meet a diverse group of people. That will make for a fun evening," he said.
Lynn Hunt, vice president of sales for the Quad-Cities Convention & Visitors Bureau, said the organization has been working with Promotion Company-Family Events, which is a coordinator of the event.
"This type of event is always what we are looking for," Hunt said.
She said it is estimated the event will bring in about $130,000 locally in the form of restaurant visits, overnight lodging and other spending.