A rendering of the proposed Genesis HealthPlex to be built in West Davenport. It is expected to open by the end of 2018.

Contributed art

Identifying the growing demand for medical services on the west side of Davenport, Genesis Health System will break ground on a new HealthPlex later this year.

Chief Marketing Officer Ken Croken said the $8 million to $10 million development, similar to its health complexes in Moline and Bettendorf, will break ground after July on the northeast corner of West Kimberly Road and Elsie Avenue.

Croken said Genesis' latest project is a response to the trend in health care that consumers expect the "one-stop shopping" approach.

"We believe that consumers want more consolidation of services in single locations," Croken said. "The current plan calls for lab services, imaging, physical therapy, primary care, and it's still up in the air whether there will be an urgent care office, which we call convenient care."

Croken said the Genesis has identified seven doctors thus far for the location, which eventually will house 10 physicians.

Genesis already has three convenient care locations, including in Davenport, but Croken said the area has never had enough services and there's the issue with a growing population getting enough convenient access to health care.

"We already have a convenient care location at 53rd Street and Northwest Boulevard, which is pretty far west," Croken said. "The decision will be made whether we close that location and open it here, is there enough demand for both, or do we keep that location."

The Convenient Care level of service at a healthplex is different from that recently opened at the Hy-Vee store on West Locust Street.

A decision would be made whether patients would be seen by a physician, nurse practitioner or physician assistant. The Hy-Vee location provides Convenient CareNow in which a doctor is not present and services are administered by mid-level care provider.

Croken said the health complex could be up and running within 14 months of construction, depending on the winter weather, and he hoped the location would be provide the much-needed services toward the end of 2018.

"The Quad-Cities, like the United States of America, needs to improve access to primary and preventative care," Croken said. "Anybody can be affordable and anybody can be really good. Being both is the trick."