KWQC-TV has joined the Quad-City Times in delivering daily offers on one-of a-kind deals from Quad-City businesses.
Greg Veon, publisher of the Quad-City Times, and Ken Freedman, general manager of KWQC-TV, made the announcement today.
“This partnership with KWQC further expands on the tremendous success of ‘Get It Today!,’” Veon said. “The broadcast promotional power of KWQC, on top of the massive reach of the Quad-City Times and qctimes.com, will guarantee even better deals for our audiences and even stronger payoffs for participating businesses.”
Since the launch of “Get It Today!” a year ago, more than 25,000 people have signed up to receive email offers, and more than 250 local businesses have sold upward of 70,000 special deals on goods and services.
Five main deals are offered each week, with 15 side deals every two weeks. The deals must be 50 percent to 80 percent off on popular categories with multiple purchases allowed and few to no restrictions.
“Bringing together the resources of KWQC-TV6 and the Quad-City Times to support ‘Get It Today’ will provide exceptional value to our community,” Freedman said. “Combining the region’s most powerful TV station with the Quad-Cities’ dominant newspaper will give unparalleled reach to the ‘Get It Today’ brand.
“The popularity and dynamics of social couponing has proven to be a successful tool for businesses trying to extend their base of customers and a welcome addition to consumers, eager to save money and try new goods and services. We’re thrilled to team up with the Quad-City Times on this exciting project.”
“Get It Today!” is part of the qctimes.com digital marketplace, which also features classified advertising, a comprehensive business directory, coupons and an online auction.
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“Restaurants, entertainment and special events generate the most response, along with health, beauty, services, travel, sports and leisure,” said Keely Byars, Quad-City Times director of advertising. “We work carefully with businesses to make sure the deal qualifies as special and truly worthy of attention by our huge and growing audiences.
“Our sales representatives know local businesses intimately and share a stake in their success. We won’t accept a deal that doesn’t benefit both our audiences and the local business itself.”
For businesses participating in “Get It Today!” deals, there is no upfront cost. Instead, they pay a share of the revenue their deal generates.
“The promotion with the Quad-City Times increased traffic through our doors with both new and returning customers,” said Joshua Collister, manager of Symposium Café, who has twice offered a $20 coupon for $10.
Ray Stoddard of The Lodge said, “The response from ‘Get It Today!’ dramatically exceeded my expectations. We are excited about the opportunities that participating in a deal with the Quad-City Times has provided for us. It was surprising to see how many people purchased from outside the Quad-Cities, which will mean tourist traffic for our area.”