After more than seven years as “MaC FM,” the Muscatine-based radio signal at 93.1 FM is going “Vintage” beginning Monday.
KMCS will become “Vintage Sound 93.1” and debut with a mix of classic rock, less-mainstream rock from the past, classic blues acts and some new songs whose sound fits in with the rest of the tunes.
“You might hear a Grateful Dead song or a (Frank) Zappa cut that no one else in the market plays,” station manager Jamie Hopkins said.
The newer material will include songs from acts such as the Black Keys, Mumford & Sons and Jack White.
“Those artists definitely have a vintage feel to their music,” Hopkins added.
The station previously had been “MaC FM,” with a “we play everything” format that concentrated on 1980s hits. It was a sound and format shared by sister station KMCN in Clinton at 94.7 FM. KMCN manager Chris Streets said that station will continue to be known as “MaC.”
Hopkins said he wanted to get rid of the “voice tracking,” or recorded lines that played between songs.
“We want to make it more local. We want to make it more personal, and we also want to focus the music,” he said. “Instead of playing a mix of rock ‘n’ roll, pop and soul music, we’re adjusting the format to be vintage rock ‘n’ roll.”
The station is working on promotions with the River Music Experience in Davenport and its Redstone Room as well as the Establishment Theatre in Rock Island and its ComedySportz shows.
The 93.1 FM signal is often difficult to hear in many parts of the Quad-Cities, Hopkins said, but it eventually will stream online and be part of the network on TuneIn.com, whose smartphone app delivers the signals from radio stations across the country.
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There will be two live voices on the station when it signs on Monday, Hopkins said. Anthony Loconsole, known as “Tony Tone” during his five years as sidekick to “Red Hot” Brian Scott on station KBEA (99.7 FM, or “B100”) in the Quad-Cities, will host in the mornings. (The one-named Pippa, who also worked at B100, will be on in the afternoons.)
Loconsole had moved to Muscatine in the fall with his wife Kasey, a native of that city, and infant son to work at HON Industries. He called the station to ask about part-time radio work and liked what Hopkins had planned for its future.
“As the conversation went on, I had some ideas and supported the direction he was going to take the FM,” Loconsole said. “Things just started to pick up, and we’re going to make things happen.”
A six-month non-compete clause with B100 ends today, two days before KMCS signs on with the new format.
“I feel very rejuvenated and excited to give the people of Muscatine a morning show they can call their own,” Loconsole said.