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3915 9TH ST
Rock Island, IL 61201
Last Updated: April 4, 2016



Hill & Valley

When founder George Coin started Hill & Valley, Inc. (then named the Rock Island Baking Company) in February 1987, he had no idea that his small company would become the country’s leading producer of Sugar Free and No Sugar Added products. Located in Rock Island, Illinois, The Rock Island Baking Company started out making all kinds of baked goods, but specialized in pies. Some of those pies used alternative sweeteners in their recipes, a very novel idea for the time. George took notice that the pies were taking off and soon the company was renamed Nancy’s Pies in honor of his wife, and also because he claimed “no one would buy George’s Pies!”

At the time, Nancy’s Pies was clearly on to something, as few in-store bakeries had the time or the resources to specialize in making bakery-quality Sugar Free desserts for those looking to reduce refined sugar in their diet. Over the years, Nancy’s Pies grew their Sugar Free and No Sugar Added product line immensely, and in 2006 George and Nancy Coin sold the business, creating the Hill & Valley we have come to know.

Today, Hill & Valley employs approximately 150 people and is the leading national manufacturer of Sugar Free and No Sugar Added branded items to the In Store Bakery. In 2011, Hill & Valley went through a Re-Launch of our branded Sugar Free and No Sugar Added products, including innovation in packaging and labeling. These innovations have carried over into our Private label business as well, allowing us to strengthen our foundation of excellence in Sugar Free desserts and maintain a leadership position in the industry.

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