The top-selling plates are:

Natural Resources Goldfinch — 26,904 valid plates as of January 2012, with 1,281 personalized.

University of Iowa Hawkeyes – 17,849 valid as of January 2012, with 15,910 personalized.

Firefighter – 12,442 valid as of January 2012 (personalization not available).

ISU Cyclones – 12,046 valid as of January 2012, with 10,329 personalized.

The top revenue raisers are:

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Numbered Natural Resources plates — $45 first time issuance special plates with $35 to REAP and $10 to Natural Resources; $25 in fees upon renewal with $10 to REAP and $15 to Natural Resources.

Personalized University of Iowa Hawkeyes plates — $50 first time issuance special plates with $25 to college and $25 to the Road Use Tax Fund; $5 in fees upon renewal to the road use fund.

Personalized ISU Cyclones plates — $50 first time issuance special plates with $25 to college and $25 to Road Use Tax Fund; $5 in fees upon renewal to the road use fund.

Source: Iowa DOT