IOWA CITY - Iowa will keep its offensive coordinator's position in the family.

Brian Ferentz, Iowa's offensive line coach the past five seasons and the run game coordinator the past two seasons, was named Monday afternoon to replace retiring Greg Davis as the Hawkeyes' offensive coordinator.

"I gave this a lot of thought and consideration and Brian is the right fit," Iowa coach Kirk Ferentz said after announcing the move in a late-afternoon news conference.

He said the promotion of his son is "unique," but said his coaching experience with the Hawkeyes and in the NFL with the New England Patriots has prepared him well for his new responsibilities.

"I embrace the challenge," Brian Ferentz said, saying part of his objective will be to return the balance that was absent in the Iowa offense during an 8-5 2016 season which saw injury and depth issues limit production in the passing game.

"We didn't execute to our standards," said Ferentz, a former Hawkeye captain and three-year letterwinner.

He said the Hawkeyes will continue to build on a foundation of playing tough, smart and physical football beginning with strong line play.

Kirk Ferentz said he considered multiple possibilities for the position after Davis informed him last Wednesday he planned to retire.

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"Brian is more than ready," the Iowa coach said. "This is something that made a lot of sense to me."

Because of the family relationship, Brian Ferentz will continue to report to director of athletics Gary Barta rather than to his father.

With the promotion, Iowa is now searching for an assistant coach. The responsibilities for that position will be determined at a later date.