Details for L & W BEDDING - Ad from 2019-07-18

BuSINeSSeS AN ADveRTISING SuPPLeMeNT You SHouLD KNoW our beds are made after they are sold! John Wheatley putting the finishing touches on a two sided pillow top. Brian Wellner For Businesses You Should Know Local mattress maker John Wheatley is bringing his familyowned company, L&W Bedding, and his signature handcrafted product back to Bettendorf. He recently opened the new location at 3357 Devils Glen Road. Previously, he had a storefront elsewhere in Bettendorf but had to close it to make room for the new Interstate 74 bridge. He has maintained a showroom at 1211 16th Ave., Moline, for nearly three decades, and, as the historic photographs splashed across the walls reveal, he prides himself on doing things the oldfashioned way. “I found that replicating a bed made in the 80’s and even into the 70’s, I was keeping the authenticity of craftsmanship when building my mattresses. They were more comfortable, more durable and lasting longer, as most handcrafted furniture does.” he said.“So instead of trying to keep up with the new fads that seem to come and go, I stuck to my product.Why would I change to be like everyone else? Why change my product when my mattresses are outlasting everyone elses?” By “fad,”Wheatley referred to the trends in bed-making over the years like the water-bed, Sleep Number and Tempur-Pedic. You won’t find those in his showrooms. Now he’s also taking issue with the latest no-flip, or one-sided, mattresses when for nearly 30 years in business he has made two-sided mattresses that are meant to be flipped and rotated with use. “Why cheapen up and why try to go to a no-flip bed?” he asked.“They’ll say that with this new modern technology, these CoNTRIBuTeD PHoTo new no-flip beds last as long as a flippable one. I mean, does that make sense to anyone? Wearing one spot on one side instead of flipping, rotating and wearing a mattress evenly? It doesn’t make sense to me and I refuse to cheapen my product to follow a trend.” Wheatley offers warranties on all of his products. “The way we build beds, you should only have to buy three of them in a lifetime,” he said. L&W Bedding handcrafts all of its mattresses in an 8,000-square-foot workshop on 4th Avenue, Moline. Wheatley started the business in 1989, and, in addition to selling mattresses and box springs for home use, he supplies hospitals as well as semi-tractors with bedding. Wheatley, who grew up in Moline, left high school at age 17 to take his first job at a local mattress factory. He was in his mid-20s when he started L&W Bedding with a business partner. Wheatley is the “W” in the company’s name. The “L” in the name was a partner who dropped out a few weeks after the company began, but Wheatley had already paid the $100 to register the “L&W” business with the state for tax identification purposes and couldn’t afford at the time to change it. “Back in that time I didn’t have two nickels to rub together,” he said. So, he kept the name. “Now when people ask me what the L and W stand for, I say, ‘Long lasting and worth buying,’” Wheatley said with a smile. For Wheatley, working in the mattress factory was his higher education. “Instead of going to college, I went to work. I was determined. I became somebody by working and learning the process of building mattresses,” he said. Wanting to be his own boss and to make mattresses the way he felt they needed to be made, he sold “everything I had,” he said. He bought a couple of sewing machines, stuck them in his garage in Moline and started the business. He bought the workshop on 4th Avenue from the Salvation Army, which had used the space as a thrift store. It originally was a grocery store in the 1950s. The building now houses a giant multi-needle quilting machine with which Wheatley can make up to 20 mattresses a day. His showrooms offer 18 different types of mattresses, varying in degrees of firmness and support. All of his mattresses contain a layer of crowning, which provides an additional amount of support for the body below the shoulder and above the knee. Wheatley also sells true box springs and says he is one of the few bedding companies left to do so. His box springs contain actual springs that help absorb shock. Anything different is supposed to be called a foundation, he said, adding that bedding chains try to sell foundations by calling them box springs. When it comes to making beds, what’s most important is the structural integrity of the mattress,Wheatley said. Because he manufactures his beds locally and sells them directly to customers in his showrooms, he is able to explain every layer of the mattress and why each is important. “With other companies you might deal with someone who is so far away,” he said.“There’s a middle man between you and the maker of the mattress. We’re no middle men.” Customers can call him directly without going through an 800 number. “The way we’re doing things in here is the way it used to be done,” he said.“Things hold up and last. That’s the old-fashioned way.” Stop by today and let them prove themselves. UnMaTCHeD Knowledge, Quality, and Service 3357 Devils Glen Road, Bettendorf | 563-459-0101 | 1211 16th Ave., Moline | 309-762-6019 visit our website: lwbeddingqca.com

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