Try 1 month for 99¢
John Deere Logo

Deere & Co. has been named among the "world's most valuable brands," in an annual ranking by consulting firm Interbrand. 

John Deere was ranked 88th in the firm's Best Global Brands research, the company announced Thursday. That's four spots higher than last year, according to the news release.

Interbrand estimates the Deere brand to be worth around $5.4 billion. 

"A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways," said Charles Trevail, Global Chief Executive Officer of Interbrand, in the release.

The brand valuation is based on three areas: financial performance, the brand's influence on purchase decisions and sustainable customer demand, according to the release. 

"This recognition emphasizes the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation," Deere CEO Samuel Allen said in the release.

Deere, headquartered in Moline, has been included in the Best Global Brand ranking since 2011, when Interbrand estimated the company's value to be around $3.65 billion. 

Times staff

Subscribe to Breaking News

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.