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Alfa

Mark Zimmerman, center, talks with the audience gathered in 2016 for the formal opening of the Zimmerman Alfa Romeo-Fiat dealership in Davenport.

Wisconsin-based Van Horn Automotive Group has purchased Zimmerman Alfa Romeo-Fiat of the Quad-Cities, company leaders announced Wednesday.

It's the company's first acquisition of an Alfa Romeo dealership, according to a news release. With the addition of the Davenport location, Van Horn now operates 17 franchise and used car dealerships throughout Wisconsin and Iowa. 

Van Horn Alfa Romeo-Fiat of Davenport, 323 Research Parkway, intends to bring a larger selection of new and used inventory to the six-acre property, according to the release. 

"We're very excited to add the Alfa Romeo brand to the Van Horn family," co-CEO Chuck Van Horn said in the release. "We've been selling Alfas at our other FCA locations in Wisconsin, and they've always drawn high interest. They're a unique design with a high attention to detail, backed by a rich heritage." 

Owner of Zimmerman Honda, Mark Zimmerman, said in the release he is pleased Van Horn will carry on the franchises. 

"I'm confident the Van Horn Automotive Group will grow the business and continue to be involved with the Quad-Cities community," Zimmerman said. "Zimmerman Honda, which opened 45 years ago, was the first Honda store in the Quad-Cities, and will concentrate on growing and expanding their Moline, Illinois business." 

The Davenport dealership will be the second Iowa location for Van Horn, which opened a Ford Chevrolet dealership in Newhall last fall. 

"We've really enjoyed our time in Iowa," co-CEO Teresa Van Horn said. "While it may seem distant from our headquarters in eastern Wisconsin, it holds a special place in Van Horn family history. My great-grandparents immigrated from Ireland and settled in Ainsworth; and the family farm is still owned by our cousins." 

Founded in 1966, with headquarters in Plymouth, Wisconsin, Van Horn Automotive Group employs more than 550 people throughout Wisconsin and Iowa. 

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