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Hulu's 'Jawline' Takes a Deep Dive Into the Phenomenon of Internet Fame

Jawline - Liza Mandelup's feature debut, JAWLINE follows 16-year-old Austyn Tester, a rising star in the live-broadcast ecosystem who built his following on wide-eyed optimism and teen girl lust, as he tries to escape a dead-end life in rural Tennessee. Jawline was directed by first time filmmaker Liza Mandelup. The film made its world premiere earlier this year at the 2019 Sundance Film Festival, where it went on to win the Special Jury Award for Emerging Filmmaker. (Photo courtesy of Hulu)

Welcome to the strange world of internet fame in Hulu's Jawline, where practically anyone can become well-known for posting videos and selfies online.

The documentary takes a deep dive into that shallow phenomenon by following a few teens and young adults who hope to increase their number of followers on social media and build their "brands" too.

Among them: Austyn Tester (above), a Kingsport, Tennessee, teen from a lower-middle-class family desperate to bust out of his tiny town. 

But for him, it's not all about monetizing fame. Tester, who spreads a message of positivity and kindness in the videos he makes for fans, "does want to change the world," insists director Liza Mandelup.

"He's struggled a lot. A part of me thinks creating a positive world for himself on the internet was a way for him to escape his real life."

Jawline, Documentary Premiere, Friday, August 23, Hulu

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