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Big Brothers Big Sisters

Big Brothers Big Sisters of the Mississippi Valley, along with more than 270 Big Brothers Big Sisters affiliates across the country, has unveiled a new look and brand repositioning with a goal of recruiting more diverse volunteers.

Months of research, including focus groups with potential "Bigs," as well as current "Bigs" "Littles", donors, staff and leadership, showed the brand was not effectively connecting with younger, prospective mentors or conveying the organization's mission,according to a news release from Big Brothers Big Sisters.

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In the coming year, Big Brothers Big Sisters of the Mississippi Valley will transition to a new, nationwide technology system, participate in new training, and use the new positioning to refocus efforts on recruiting local volunteers with a goal of recruiting 300 new "Bigs" in 2019 to bring the organization closer to serving 1,000 children in the region.

For more information or to volunteer, go to bbbs.org/bigpotential.

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