Don't expect to see any new XXX websites showing up on the Internet with Augustana College's name or nickname connected to them.
Same goes for St. Ambrose University in Davenport, where the school's Internet technology staff purchased three XXX domain names with "SAU," "St. Ambrose University" and "St. Ambrose" in the title just last week.
They are among a long list of colleges and universities across the country that have been reserving or blocking new domain names - made available for public purchase for the first time last Tuesday - that include the schools' names or team branding, followed by the new .xxx suffix.
Instead of names that end in .com, .org or .edu, these new sites are meant to distinguish pornographic sites from the rest. And many schools and other organizations are trying to beat domain-name poachers to the punch by purchasing or blocking such addresses, as a preventative measure.
"We did this just so no one could set up a parody site," said Jane Kettering of St. Ambrose University in Davenport. "It's just to protect the institutional integrity of our online presence."
After a long debate, the Internet Corp. for Assigned Names and Numbers, which oversees Internet domain ownership and naming systems, approved the creation of the new .xxx domain name for adult-content websites in March.
In September and October, the registry gave institutions a window of time that they could apply to block these domains that correlate with trademarks they own.
The trademark requirement is what stopped Black Hawk College in Moline from purchasing or blocking any .xxx names with its title or nicknames involved. The college hasn't trademarked its name or "BHC," spokeswoman Holly Smith said.
But now, anyone can purchase any .xxx domain name that's still available for registration.
Some of the domain names still available this week included ScottCommunityCollege.xxx, ClintonCommunityCollege.xxx and MuscatineCommunityCollege.xxx, which use the names of Eastern Iowa Community Colleges.
Spokesman Alan Campbell said the schools haven't talked about registering or blocking those names, but they might do so now.
"We do own some other sites out there, some .orgs, that we just didn't want other people to have. We were afraid they would make it look like it really is our site," he said. "I don't think anyone would think a .xxx site would be the college's site, so that's part of why we aren't too concerned about that."
There also is the problem of determining which variations of the colleges' names and nicknames to reserve, Campbell added.
"For instance, you mentioned Scott Community College. There's also SCC, or Scott College, or simply Scott, and so on," he said. "Now, if you take that times four, it really becomes a very large number of possibilities and quite expensive."
The cost to take preventative action seems to vary, depending on what the college decides to do. Available .xxx domain names can be purchased online for about $100 per year, but Augustana College in Rock Island spent $200 or more for each of the three domain names it blocked from purchase for the next 10 years, said Leslie DuPree, director of web services and new media at Augustana.
Working with another college named Augustana in South Dakota, the schools blocked these names: augie.xxx, augustanacollege.xxx and augustana.xxx.
DuPree said the Augustana in South Dakota was very concerned, so the Rock Island school agreed to take action partly on that institution's behalf.
"One would say, really, do we think people would confuse augustana.xxx with .edu, and probably nobody would confuse those," DuPree said. "Then, there was a more conservative view that, really, we don't want any affiliation with that at all."