A team of hard-core athletes from the Quad-Cities is gunning for the title of "Fittest on Earth" this week at the Reebok CrossFit Games in Madison.
The eight-member squad trains together at CrossFit OC3, a gym in central Davenport. Business partners Colin and Jessie Cartee and Kolton O'Day, all members of the championship-chasing team, opened the 12,000-square-foot facility in October 2015.
The competition, which begins Thursday and continues through the weekend at the Alliant Energy Center in the heart of Wisconsin's capital city, features the top 40 teams in the world. The winning crew will take home $100,000, up from $70,000 awarded in 2016.
The total prize purse for the 11-year-old event is $2.4 million.
Although they had to travel about 160 miles from Davenport to Madison, CrossFit OC3 should feel a sense of home-field advantage going into the contest. Madison was selected as the first venue outside California to host the world championships.
Last year, the Cartees led their team to a fifth-place finish at the StubHub Center in Carson, California.
CrossFit OC3 qualified for this year's Games by finishing third in their regional tournament in May.
CrossFit is a workout regimen that mixes Olympic-style heavy lifting, gymnastics, high-intensity cardio and plyometrics.
Since the sport's inception in 2000, more than 13,000 CrossFit gyms have popped up across the nation, including 11 dedicated gyms in the Quad-City area, according to crossfit.com.
Viewers can watch this week's action live on the CrossFit Games' Facebook page and at games.crossfit.com. CBSSports.com and the CBS Sports app also will offer up to 40 hours of coverage, and CBS-TV will host a live a one-hour look at the competition at noon Saturday.
Additionally, each night of the games, Thursday through Aug. 6, CBS Sports Network will air two hours of competition starting at 9 p.m.
For more information about CrossFit OC3, including updates from Wisconsin, go to www.facebook.com/CrossFitOC3.