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JB Pritzker is the first to hit the TV airwaves in the Quad-Cities in the fight for the Illinois Democratic Party's nomination for governor.

Pritzker's ads have been running this week. Contracts posted online say that his campaign purchased about $50,000 in ads on the three major network stations in the area.

Ads also are running in other parts of the state, but it's not clear how much is being spent overall.

The Illinois primary is still eight months away, but Pritzker's ads will give him a head start building name recognition and promoting a message. None of his opponents, so far, has been on the air here.

Pritzker's ads also will give viewers a counterpoint to Gov. Bruce Rauner, who has been on television stations for weeks in ads that have been paid for by an affiliate of the Republican Governors Association.

“Our campaign is introducing JB to voters across the state to share his message of investing in early childhood education, rebuilding the Illinois economy, and lifting up our most vulnerable communities," the campaign said in a statement Friday.

Pritzker, a wealthy entrepreneur and investor who is an heir to the family's Hyatt Hotel fortune, just invested another $7 million in his campaign, according to state records. Since the start of the year, he has invested $14.2 million.

The ads, according to the TV station records, are scheduled to run through Monday.

Also in the Democratic race are businessman Chris Kennedy, state Sen. Daniel Biss of Evanston, state Rep. Scott Drury of Highwood, Chicago Alderman Ameya Pawar and Bob Daiber, who is the regional superintendent of schools in Madison County.